How Digidarts Accelerated Shiprocket's Mobile User Acquisition Through Affiliate Marketing

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India's Pioneer 360° Performance Marketing Agency

Background

Shiprocket aimed to accelerate mobile platform adoption among India's rapidly growing ecosystem of D2C brands, e-commerce sellers, social sellers, and emerging online businesses. As acquisition costs increased and traffic quality became inconsistent, the challenge shifted from driving installs to acquiring qualified sellers who completed registrations, account activation, and meaningful in-app actions.

Digidarts partnered with Shiprocket to build a performance-led affiliate marketing framework focused on quality acquisition, publisher optimization, fraud prevention, and full-funnel performance measurement to create a scalable mobile growth engine.

Objective

To build a sustainable mobile growth engine by:

Scale quality mobile app installs through affiliate marketing.
Improve seller registrations, activation, and meaningful in-app engagement.
Reduce acquisition costs while improving traffic quality.
Build a sustainable affiliate ecosystem for long-term mobile growth.

Diversified Affiliate Acquisition

Expanded campaigns across 20+ affiliate publishers, OEM inventory, performance networks, and other high-intent mobile acquisition channels to maximize quality user acquisition.

Publisher-Level Optimization & Fraud Prevention

Implemented publisher-level tracking and daily source optimization to improve acquisition quality while significantly reducing fraudulent and low-quality traffic.

Lower-Funnel Performance Optimization

Shifted campaign optimization beyond installs to registrations, account activation, KYC completion, and first shipment creation, ensuring marketing investments focused on business outcomes.

Audience & Messaging Intelligence

Developed dedicated communication for D2C founders, marketplace sellers, social commerce businesses, and emerging online entrepreneurs while aligning creatives with Shiprocket's core logistics and shipping value proposition.

Performance-Based Budget Allocation

Continuously optimized budgets, publisher payouts, geographic allocation, and campaign scale using real-time funnel performance insights to maximize efficiency.

Results & Impact

📉 32%

Cost Per Install (CPI) reduced by 32%

📈 29%

Install-to-registration conversion improved from 21% to 29%

📈 18%

Qualified registrations increased by 18%

📈 2.4×

First-shipment activation improved by 2.4×

📲 84,000+

Generated 84,000+ app installs

👥 24,000+

Acquired 24,000+ verified registrations

🛡️ 27%

Reduced fraud and invalid traffic by 27%

📉 19%

Top-performing affiliate publishers delivered 19% lower cost per activated seller than campaign average

Bottom Line

This wasn't about driving more app installs.

It was about creating a scalable affiliate acquisition engine that consistently attracted high-quality sellers while improving activation and long-term acquisition efficiency.

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India's Pioneer 360° Performance Marketing Agency